Top Spot of the Week: Ivan and Jason Reitman Direct "Simon Says" Holiday Spot For Apple


Robert Goldrich
Wednesday, Nov. 24, 2021


Log in or register now!

This Apple holiday spot, “Saving Simon,” introduces us to a girl who’s out to preserve the Xmas spirit year ‘round by keeping what’s left of a snowman intact in the family freezer.

However, when a full year has passed and she brings the snowman back out in the wintry cold, a lad in a bicycle accidentally crashes into him. Undaunted, the girl and her family start to build a new snowman, underscoring the Apple holiday message dedicated to “the ones we’ve waited all year to be with.” It’s a message that resonates all the more in light of the pandemic.

Speaking of family the father-and-son duo of Ivan and Jason Reitman directed “Saving Simon,” marking the first time they have helmed a project together. The Reitmans directed the shot-on-iPhone spot via production house Bob Industries for agency TBWA\Media Arts Lab.


Client Apple Agency TBWA\Media Arts Lab Production Bob Industries Jason Reitman, Ivan Reitman, directors; James Whitaker, DP. Music Valerie June, “You and I”

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

MySHOOT Company Profiles