Features
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Friday, Aug. 14, 2009
Music & Sound: Sound Thinking
While Tom Jucarone of Sound Lounge , New York, observed that his role as an audio post mixer hasn't changed over the years, the marketplace certainly has. "The constant," says the veteran artisan, "is that I am part of a creative team, providing an additional creative viewpoint that contributes to...
Friday, Aug. 14, 2009
Music & Sound: From An Unavoidable Train Collision To A Fanciful, Purposeful Flight
Major League Baseball star Prince Fielder runs at full speed towards a catcher who braces for what promises to be a tremendous home plate collision. But the impact ante has been upped considerably when it's revealed both players are perched atop locomotive trains that are speeding across the desert...
Friday, Aug. 14, 2009
Texas Production & Post: Incentives in Play
A little less than four months ago, the new Texas Moving Industry Incentive Program was signed into law, containing provisions that apply to commercials and branded content. The initiative offers qualifying commercial projects the opportunity to receive a payment of five to seven-and-a-half percent...
Thursday, Aug. 13, 2009
A Famous Take On An Agency Online Destination
Famous Interactive, a division of Culver City-based The Famous Group , has built Young & Rubicam's (Y&R) new global website: www.yr.com . The interactive site features assorted noteworthy elements including an offbeat brand-battling wrestler game, "Contact Y&R" notes sent via the arcane...
Friday, Jul. 17, 2009
Visual Effects & Animation: SHOOT Top Ten Chart
Have a look-see at the quarter's leading VFX and Animation spots, which showcase a wide range of genres, looks and approaches. SHOOT Top 10 Visual Effects & Animation Chart Title Visual Effects/Animation Agency Production 1 Toyota Prius' "Harmony" (video below) Perceptual Engineering, Auckland...
Friday, Jul. 17, 2009
Visual Effects & Animation: From An Energized Commute To A Most Depressing Crawl
Toyota Prius' "Harmony," a spot in which man, machine and nature come together as one, and Swedish pension company AMF's "Caterpillar," which shows good things are worth waiting for, are SHOOT's Visual Effects & Animation Chart toppers for the summer quarter. The former commercial finds a Prius...
Friday, Jun. 19, 2009
Agency Creatives on Cannes: Beachfront Views On Content
Regarding his approach to the upcoming Cannes Lions International Advertising Festival (June 21-27) for which he is a Titanium & Integrated Lions judge, Rich Silverstein, co-chairman/creative director of Goodby, Silverstein & Partners (GSP), San Francisco, said he has opted to keep his "...
Friday, Jun. 19, 2009
Agency Creatives on Cannes: Leo Burnett Cannes Predictions' Tradition Marks Its 23rd Year
It started out in 1987 as a fun contest for employees, conceived by Donald Gunn who at the time was creative resources director at Leo Burnett . (Gunn now heads the annual Gunn Report chronicling the industry's most awarded agencies, advertisers, production houses and directors.) Gunn's notion was...
Friday, Jun. 19, 2009
New York Production & Post: Into The 21st Century
Mainstay support services shop 20th Century Props in North Hollywood, Calif., is slated to close its doors next month, a victim of the significant decrease in film production in the Golden State. The end of 20th Century, which opened in 1984, sends a message that those of us just barely into the...
Friday, Jun. 19, 2009
New York Production and Post: Mayor Bloomberg Presents Fourth Annual "Made In NY" Awards
International commercial/branded content production house Hungry Man , headquartered in New York, was among five recipients of the fourth annual "Made in NY" Awards. Mayor Michael R. Bloomberg presented the honors, which are in recognition of individuals or organizations that have made significant...