Features
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Friday, Nov. 4, 2005
Sound It Out
Music for advertising is not such a simple proposition anymore. With record companies and recording artists increasingly interested in gaining exposure via the ad world, agency music producers have more choices than ever, such as licensing, original tunes by recording artists, and tracks from...
Friday, Nov. 4, 2005
Ad-ditional Opportunities
Centennial, Colo.-headquartered National CineMedia--a venture of AMC Entertainment, Cinemark USA, and Regal Entertainment Group, three of the world's leading theatrical exhibition companies--develops pre-feature entertainment; cinema and lobby advertising products; business communications and...
Friday, Nov. 4, 2005
3D Eggcites Hollywood
A huge wave of interest in 3D movies is spreading through Hollywood--and it currently revolves around a tiny animated chicken who thinks the sky is falling. Today's release of Disney's Chicken Little in 3D marks a massive push to introduce what Walt Disney Studios calls "Disney Digital 3D." Ready...
Saturday, Oct. 1, 2005
Making It All Happen
For this week's series on broadcast production management, SHOOT asked a sampling of ad agency broadcast business managers how their roles are changing as advertising content appears across varied media, reaching well beyond traditional TV and radio outlets. We asked each person the following,...
Saturday, Oct. 1, 2005
The Dean Of How
Mark Huffman, associate director/advertising production at Procter & Gamble, is co-chair of the Association of National Advertisers (ANA) Production Management Committee. During the kickoff panel discussion he moderated at the recent SHOOT Commercial Production Forum, presented in partnership...
Sunday, Oct. 16, 2005
Precision Cutting
Micah Scarpelli, who cuts spots via Version2, New York, wound up in the Big Apple on a whim--the Chicago native was working as an assistant editor at Cutters, Chicago, when he decided to move to New York, although he'd never visited the city. "I just put all my stuff in a van, and came out here,"...
Sunday, Oct. 16, 2005
Taking A Shot
When Dean Miyahira, an editor at Chrome, Santa Monica, first started looking for jobs in post, he had a rather unique way of going about it. " I answered help wanted ads by sending out little airline tequila bottles with a shot glass that said 'here's a shot, I'd like one too,'" explains Miyahira,...
Sunday, Oct. 16, 2005
Funny Stuff
"I want to be a comedic editor," says Bill Cramer of Crew Cuts, New York. "That's what I'm striving for." It would seem that the editor is succeeding--he's cut a string of very funny Dairy Queen spots for Grey, New York, directed by Baker Smith of harvest, Santa Monica. Those spots include "Shock...
Sunday, Oct. 16, 2005
A Good Mix
"As an editor, you're kind of like an archeologist," says Jennifer Dean, who cuts at bicoastal Lost Planet. "Everything is ahead of you, and you're just slowly dusting away, revealing different layers as you go. "I feel that's the biggest challenge as an editor," she continues. "Whatever you get [...
Saturday, Oct. 1, 2005
A52 creates "Keyhole" for the Honda Civic
The Honda Civic has a reputation as a dependable, affordable and fuel-efficient car. Perhaps you may have turned to it when you bought your first automobile, or maybe you are considering it for your next car as the price of gasoline skyrockets. For 2006, Honda has redesigned the Civic, and with the...