Groove Guild, a NY-based independent music department which counts agencies and brands among its clients, has named Paul Riggio as its creative director/partner. He joins the shop from his own original music and sound design studio, So Loud Music. Groove Guild was founded in July of 2013 by Mike Boris, who holds the title creative head of production, and Al Risi, head of music supervision & licensing.
While Riggio will be concentrating his time as creative director at Groove Guild, So Loud Music will continue to operate as an independent music studio. So Loud has created music for American Express, BMW, Verizon, LG, MasterCard and Smirnoff, among other brands.
Since its launch, Groove Guild has collaborated with DAVID (the Ogilvy spinoff agency with offices in South America) on a global project for Coca-Cola, as well as with Johannes Leonardo on spots for Google and Sprite. Other projects include Jamaica Tourism for Draft FCB and work More