CFA Institute: Let’s hold ourselves to a higher standard.

Design-driven creative production company Sarofsky was commissioned by CFA Institute and Ogilvy to take part in an ambitious integrated media campaign that is now in wide use worldwide. The campaign features a total of seven elegant animated spots based on illustrations by Paul Wearing, each of which elevates CFA's branding and its missions. The spots appear on the brand's YouTube Channel and in countless other broadcast and online placements, with extensive customization services for various markets handled internally by Sarofsky's artists.

"Rather than have the logo be what you see when the spot is over, we set out to ensure the logo itself becomes essential to the stories being told," began Erin Sarofsky, company principal and executive creative director. "Honoring the simplicity of the branding, the illustrations and the scripts, I knew that our success would be hinged on our restraint. The goal was to do let the branding and the messages sing."