Papaya Global “Small Balls Big Game” (aka "Ping Pong")


Raging Artists
Sunday, Feb. 11, 2024


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Created via McCann Tech, directed by KNUCKLEHEAD’s Rob Leggatt, and edited by Chris Walker of Marshall Street Editors, “Small Balls Big Game” will mark the Super Bowl debut of Papaya Global, the lone Israeli tech firm participating in this year’s broadcast.

The ad features a duplicating CFO lobbing multiple self-powered ping-pong balls to highlight Papaya’s AI-powered platform. ‘Billions’ DoP Jake Polonsky shot the mind-bending spot, which features VFX from OkayStudio.

The message is clear: other technologies do not meet CFOs’ needs, but Papaya Global automates workforce payments and payroll, delivering the output of multiple CFOs.


Client: Papaya Global

Agency: McCann Tech
Agency VP Creative: Alon Dom Kiczales, Agency VP Clients: Shani Goldstein Goldman, Agency Producer: Rina Gluckman

Production Company: Knucklehead
Director: Rob Leggatt, Exec Producer: Tim Katz, Producer: Pollyanna Boyles, DOP: Jake Polonsky

Editorial Company: Marshall Street Editors
Editor: Chris Walker (represented in the US by Union Editorial)

Jiminy Creative: Kobi Hoffman

Post Production: Okay Studio

Sound Design & Mix: Machine Sound

Music Composer: Tomer Biran

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