SPW Releases
Advertising.com, part of AOL's Platform-A advertising business, announced today the launch of its new Performance Video Product which, through the integration of its proprietary AdLearn technology, will provide advertisers with in-video ad formats and pre-roll inventory placement on a cost-per-...
Taking center stage in the digital entertainment revolution, Unicorn Media (www.UnicornMedia.com) today announced an open call for video content for its highly anticipated new free entertainment service. Unicorn Media is emerging from stealth mode this week,...
TiVo Inc. (Nasdaq:TIVO), the creator of and a leader in television services for digital video recorders (DVRs), announced an agreement with YouTube(TM) that will offer access to YouTube videos directly from the TV via a TiVo DVR. The service will be available later this year to broadband-...
comScore (NASDAQ: SCOR), a leader in measuring the digital world, and Media Contacts, the global interactive media network of Havas Media, showcased the results of a proprietary study of the online video audience at a Video Symposium in New York yesterday. The research was designed to understand...
Electronic Arts Inc. (NASDAQ:ERTS) and Massive Inc., a wholly owned subsidiary of Microsoft Corp. (Nasdaq:MSFT) and a leading network for video game advertising, today announced an expansion and two-year extension of their agreement to offer dynamic in-game advertising for EA video games. The...
American Airlines is unveiling a fully integrated advertising approach that utilizes various media – television, print and online – to focus on international premium class travelers and to increase awareness of American's premium travel experience.
The campaign, created by TM Advertising...
The Society of Motion Picture and Television Engineers (SMPTE) is seeking proposals for technical papers and tutorials for presentation during the 2008 SMPTE Technical Conference & Exhibition. Proposed papers are to be informational in nature and must address technical theory, application or...
ad:tech San Francisco, an interactive marketing and technology conference and exhibition, will be held April 15-17 at the Moscone Center in San Francisco. Attendees will learn how to become masters of two-way conversation in the expanding world of digital marketing.
ad:tech will explore...
VoloMedia (formerly Podbridge), the leading provider of advertising, metrics, and reporting solutions for downloadable media, today announced that Timex, a leader in outdoor and sports-performance timepieces, has kicked off a new podcast advertising campaign on Podrunner, the award winning...
VideoBloom has done it again. After noticing there was a plethora of research discussing the demand side of online video yet little research focusing on the supply side, VideoBloom created the Video-Enabled Web Index, or VIEW Index. The VIEW Index will give insight into the companies and sectors...
Chocolates for your love on Valentine's Day? Some people say chocolate is an aphrodisiac. But according to research, 6 out of 10 women prefer chocolates to sex. Can this be true?
Perhaps the Scots know best. According to the Scotsman, they prefer sex over chocolate....
An inside look at online advertising from Slingo.com, a top casual game site, reveals some important lessons for online video advertisers.
If you thought there was a lot of video content online now, you haven't seen anything yet. More than 154 million Americans will watch online videos...
Brightcove, the leading Internet TV platform, announced support for the AdSense(TM) for video beta program, Google's contextual advertising technology for online video. Brightcove's support of the AdSense for video beta program unlocks a powerful economic proposition for the Web's top media...
blinkx, the world's largest video search engine, and Denuo, the media futures practice of marketing services holding company Publicis Groupe, S.A., today announced that they are partnering to explore and create best practices for improving advertising and marketing tied to online video.
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The first teaser trailer for hotly anticipated summer superhero epic "THE INCREDIBLE HULK" will have its exclusive broadcast debut in a simultaneous "roadblock" on seven networks on Wednesday, March 12. This first opportunity to see material from the motion picture will be aired at approximately...
Method, a leading brand experience agency, today announced the appointment of TV industry veterans Geoff Katz and John Gilles as Vice Presidents of Media and Entertainment. The latest additions to Method's growing executive team, Katz and Gilles will drive Method's business strategy and...
The Nielsen Company and Zenith Media Services, Inc. today announced that Zenith will incorporate data from a broad suite of Nielsen measurement services into its advertising planning and ROI analyses, enabling it to offer unique insight into advertising performance across the "three screens" of...
Following the announcement that the digital marketing and production unit of Sony Pictures Digital Entertainment joined Imageworks as Imageworks Interactive, Senior Vice President Emmanuelle Borde announces Robert Speiser has been hired as Vice President of Marketing and JD Black has been...
hfa (Hitchcock Fleming & Associates, Inc.), a full-service marketing communications agency based in Akron, Ohio, has won three 2007 W3 Awards for creative excellence on the Web. The W3 Awards honor outstanding Web sites, Web marketing and Web video created...
Tremor Media, the leading video advertising network, announced that it has been selected to be part of Google's AdSense(TM) for video beta advertising program. Tremor Media has incorporated "One-Click Integration" of Google's contextually targeted ads into their dynamic ad insertion platform, Ad...