CBS Sports Presents "Stand By Me" Game Tease

Creative & digital agency Definition 6 provided editorial, sound design, and mixing for CBS Sports and Super Bowl LV’s heartfelt game open and other pre-game content. Set to a stirring rendition of “Stand By Me,” performed by Jennifer Hudson, the tease is a tribute to heroes – from frontline workers to personal champions of the stars of the game. Pete Radovich, Senior Creative Director at CBS Sports, created, directed, and produced the 4 ½-minute tease, working closely with Definition 6 VP of Editorial Anthony Cortese and VP of Sound Dan O’Sullivan. Definition 6 also post-produced a series of promo and interstitial content that aired before, during, and after the game. This included bumpers and features with the voices of Viola Davis and Brad Pitt, among other celebrities and sports figures.